when the very lovely flora montgomery came to us with her beautiful 2-minute shorts films of the hidden gems of london and new york, we fell in love! the 2-minute shorts were living under the brand of monumental adventures and were being sold as content to the likes of heathrow express. based on pure energy and passion flora wanted them to do more, this is where we came in!

after a locked away fairy lit 6 weeks flora and michelle re surfaced with loving the city – your cultural concierge. we re-named, re shaped and eventually created a brand new business from scratch. we believe it is set to be one of the most exciting start ups of 2010.

this is a high-end, boutique guide to the cultural highlights and hidden gems of cities around the world. whether it is the largest museum or smallest flower shop, we unlock the wealth of wonderful secrets that locals rarely share, and present them on our web-site and in our beautiful leather bound books. in 2-minute films and short editorial, locals and experts take us to their own favourite places, and give us their unique inside knowledge on what to do and see. this is the cultural concierge, the answer for tourists who want to live like a local, and locals who want to start ‘loving the city’.

this is the time for personal experience, for the simple things that make you smile. gone is the era of flashy flights and dazzling materialism. now we want to be amazed by the surprises on our door step, we want to be thrilled by knowing the nooks and crannies at the end the ally, we want to ‘love local’, we want to be at peace and to feel at home. tailors and cobblers are back on top and bicycles are booming. this is the time to ‘take time’; to stop and look closer at what is under our noses and to revel in the riches all around.

a carefully chosen selection of places and things to do that break through the noise and deliver a hand-picked, tailor-made guide. loving the city is key to making the most of living in the metropolis. we will do all the hard work so you don’t have to. every month we will tell you the top 3 must see plays, the top 3 exhibitions, the best walks to do for this time of year – everything you need to know, but we don’t give a long list its never more than 3 or 5. our taste straight to you, so every month you will have an experience from us to share with a loved one that you will sprinkle a little fairy dust into your life.

loving the city will launch in march 2010 initially with the two capital cities of the world; new york and london.

we are in loving the city for the long haul. we are partnering on this project. we have so far created the name, the brand, the product and the business model. we will be launching the product to market in early 2010. watch out for it – it will literally put magic into your life!